As Martin Luther King, Jr. day (January 15, 2018) approaches, I am thinking about what to do this year. Last year (2017) I got up early and went to the MLK memorial to join a small group of people. Looking back, I think I was largely motivated to go to the program at the memorial because I didn’t have a clear plan for how to spend the day. The previous year, (2016) I joined people I worked with at the U.S. Department of Education in a service project where we worked on cleaning up and adding fresh paint to a DC public school. Using King’s holiday as a day of service makes a lot of sense. But after reading John Bargh's, Before You Know It, I started to wonder how much my unconscious mind had determined my past activities on King's Holiday.